Have you ever wondered what is common in “community intelligence,” "swarm intelligence," "smart mobs" and "tipping points"? According to market intelligence guru, Britton Manasco, they are all about a “drift toward potential innovations that draw on the unspoken and unanticipated knowledge of today's (and tomorrow's) customers.”
Frankly, I would have never thought of them that way. First, I was shocked by the concurrent obviousness and trickiness of his statement. Then, I got fascinated by the fertile questions that his thoughts give access to. I will tell you why, but to give you a fuller context, I suggest that before that, read his short but very insightful entry on “Wise Crowds” in the “Customer Intelligence” blog of Corante.
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