CommunityIntelligence Ltd.

Procter & Gamble, a consumer-goods giant, has created more than 20 “communities of practice” which bring together volunteers from different parts of the company and focus on a specific area of expertise, such as packaging, fragrances or skin science. These groups meet and share ideas, and other employees can put questions to them via the company’s intranet. Many of the company’s products have benefited from innovations brought about through internal co-operation and knowledge-sharing.

To jump-start and sustain a vortex of innovation, we need to bring our attention and intention to all the 5 parts of the propeller. Together, they represent the essence of the "CommunityIntelligence Innovation Architecture." Its power to enable extraordinary results reveals itself only when all of its parts are engaged.